This project was the kick-off for the VDL ETG safety campaign. I was responsible for creating the campaign mascot: EVE, as well as developing the visual identity surrounding the character.
Visual development | Storyboard design
VDL ETG | Safety campaign
Agency: Cooler Media
EVE is a hybrid character combining organic and robotic elements. Designed to integrate across different departments within the organization, EVE can wear interchangeable robotic suits tailored to specific tasks. These include a strength-focused suit for lifting heavy objects, a cleanroom suit, and a welding suit that also functions as a welder’s helmet.
This flexibility allows EVE to interact safety across a wide range of working environments.
Design | EVE
Styleframes
